Serious investment heralds Lamborghini’s electrification plan

19th May 2021, 6:41am
4 min read
Serious investment heralds Lamborghini’s electrification plan
Image credit: Lamborghini
  • Epic supercar manufacturer to go all-electric in second half of 2020s
  • ‘Celebration of internal combustion’ before move to hybrids in 2024
  • Lamborghini’s first all-electric car part of €1.5 billion investment

The largest investment in Lamborghini’s history will kick start the evocative Italian manufacturer’s electrification plan, as the Modena firm prepares to safeguard its future.

An injection of over €1.5 billion will be pumped into the company over four years as it looks to meet the objectives set out in its “Direzione Cor Tauri” roadmap to decarbonisation.

Its plan will see a celebration of the internal combustion engine before the range’s move to electric and hybrid technology in 2024, while expecting to meet an internal target of 50% less product CO2 emissions by the beginning of 2025.

A new fully-electric model is then expected in the second half of the decade, in time for the 2030 deadline for the sales ban of new petrol and diesel powered cars by several countries.

Lamborghini's strategy is for their new cars, whether powered by battery or fossil fuel, to still deliver the same intense driving experience for which the brand is famed. A focus on identifying new technologies and solutions forms a key part of this ideology.

The celebration of the internal combustion engine starts the Cor Tauri roadmap, with Lamborghini presenting models paying tribute to the company’s recent period of success, which has seen a seven-fold increase in turnover since 2005. This means that production of the current Aventador, Huracan and Urus supercars should continue for a couple of years, though Lamborghini has also said that two new V12 machines will be announced this year.

A hybrid transition will then follow by the end of 2024, with Lambo launching its first hybrid series production car, and the whole range to be electrified by the end of that year. The application of lightweight carbon fibre materials will compensate for the increased vehicle weight due to the onset of electrification technology.

The first fully-electric Lamborghini comes after that, as the company switches its complete focus to EV technology. “Technological innovation in this phase will be oriented towards ensuring remarkable performance, and positioning the new product at the top of its segment” is the defined target.

Stephan Winkelmann, President and CEO of Automobili Lamborghini commented:

Lamborghini’s electrification plan is a newly-plotted course, necessary in the context of a radically-changing world, where we want to make our contribution by continuing to reduce environmental impact through concrete projects.

Our response is a plan with a 360 degree approach, encompassing our products and our Sant’Agata Bolognese location, taking us towards a more sustainable future while always remaining faithful to our DNA. Lamborghini has always been synonymous with pre-eminent technological expertise in building engines boasting extraordinary performance: this commitment will continue as an absolute priority of our innovation trajectory.

Today’s promise, supported by the largest investment plan in the brand’s history, reinforces our deep dedication to not only our customers, but also to our fans, our people and their families, as well as to the territory where the company was born in Emilia-Romagna and to Made in Italy excellence.

Lamborghini’s 160,000 square metre Sant’Agata Bolognese site achieved CO2 neutral status in 2015, and this has been maintained since despite it doubling in size in recent years.

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Written by Richard Randle

Richard Randle is a motorsport PR professional working with the UK’s top racing circuits and the UK’s premier single-seater category, the BRDC British F3 Championship.